About Paul Basanese | AI Strategy Consultant for Small Business

Our Mission

AI Strategy That Starts With Your Business

Most businesses are watching AI adoption happen around them. They're unsure where to start, overwhelmed by vendor noise, or burned by solutions that didn't fit their actual problems.

Basanese Strategy Group exists to change that. We focus on what matters: understanding your business deeply, identifying where AI genuinely helps, and implementing it in a way your team will actually use.

No PhD required. No technical background assumed. Just a willingness to work smarter.

Outcomes Over Optics

We measure success by your results, not how sophisticated the technology sounds in a presentation.

Partnership, Not Prescription

We don't hand you a report and leave. We work alongside you until AI is a natural part of how you operate.

Honest Over Impressive

If AI isn't the right answer for a particular problem, we'll tell you. Your trust is worth more than a bigger project scope.

Plain Language Always

Every recommendation, every report, every conversation explained in terms your whole team can understand and act on.

Leadership

Meet the Founder

Get in Touch

Paul Basanese

Founder & Principal Consultant

Paul spent over a decade at Apple, one of the world's most demanding technology organizations, first as a software engineering leader and then as a program management executive. What he noticed along the way was a consistent gap: the most valuable insights from AI and automation rarely made it to the people who needed them most. The tools were there. The translation wasn't.

That gap is what Basanese Strategy Group is built to close. Paul founded BSG to bring the same discipline he applied at enterprise scale, rigorous workflow analysis, practical tooling, and clear communication, to smaller businesses that don't have a PMO, a technology team, or an IT budget, but with real operations and genuine room to improve.

10+ Years at Apple Engineering manager and program management executive across Apple's Marketing and Legal organizations

Real-World AI Implementation Deployed GenAI-powered workflow automation that cut executive reporting prep from 8+ hours to under 2 hours per cycle

$30M+ Portfolio Management Managed 25+ concurrent projects across a 1,500-person global organization, identifying $5M+ in reallocation opportunities

Process Transformation at Scale Led enterprise PMO transformation achieving 90% adoption across 10 stakeholder teams, reducing operational costs by 17%

Paul's edge is his ability to speak both languages fluently, engineering and business, and translate between them without losing either audience. He's built and scaled engineering teams, run Agile transformations, designed governance frameworks, and introduced AI tools to organizations that were initially skeptical and saw results quickly. He brings that same approach to every client engagement.

GenAI & LLM Automation Workflow Transformation Program Management Change Management Executive Communication Process Design Agile / Scrum Certified ScrumMaster

Our Clients

Who We Work With

We specialize in businesses that have never had a technology consultant, because they typically have the most to gain from practical AI.

Professional Services

Law firms, accounting practices, insurance agencies, real estate offices. Businesses where knowledge work is the product and time is the margin.

Small & Mid-Size Businesses

Companies between 10 and 200 employees that are growing fast enough to feel the pain of manual processes but haven't yet built a tech infrastructure.

Family-Owned Operations

Multi-generational businesses ready to modernize without losing the culture and character that made them successful in the first place.

Trade & Field Services

Contractors, HVAC companies, plumbers, landscapers. Operations where scheduling, quoting, and admin eat hours that could go to revenue work.

Built for Businesses Without a Tech Team